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Every marketing campaign Media Development works on has a strategic plan. Everyone. The Hilbing Autobody campaign is no exception.
Years ago Media Development’s Susan Pierson branded this auto body shop with its now famous “Take It To Hilbing” slogan. Coming up with this slogan did not occur by accident (no pun intended). After extensive research, it was apparent that there is much confusion at the scene of the accident as to options.
Results -
A tow truck driver recently told me …”Frank, you have no idea the number of people that say “take it to Hilbing” at the scene of the accident.” If that wasn’t enough, a friend of mine was telling me about how his grandson was playing trucks and said out loud: “Take it to Hilbing.” He is three years old.