It’s been a lot of fun producing weekly price item TV commercials for County Market.

The process is fast and exciting.  It truly takes a team effort to create multiple TV market (specific) ads from concept to creation in less than a day.  Ready…set…go!

•    8 a.m. County Market (NFI) management meets to discuss featured items.

•    9 a.m. Media Development receives an email of price items.

•    9 a.m.  Susan begins writing copy, Angie arranges food prep with County Market catering, Tim sets up the studio for shooting while Frank builds price point graphics.

•    9:30 a.m. copy approved and emailed to the voice talent.

•    10:00 a.m. Angie picks up featured price items from County Market as well as corporate catering headquarters.

•    10:45 a.m. Studio tabletop shooting – director, camera operator, lighting and food stylist.

•    1 p.m. Receive voice over audio file via email.

•    1 p.m. Edit.

•    4:30 p.m. email the commercial to corporate for approval.

•    4:45 p.m. traffic TV station dubs in multiple markets.