More Posts
- Rollouts
- Serendipity
- What did you shoot this week?
- Keeping Fresh...Fresh!
- Relationship Solidified!
- MD To American Idol
- Narrowcasting Pt. 2
- Narrowcasting Broad Results
- My Top Ten Pet Peeves (as they relate to advertising)
- Why We Blog
- Tainted Love?
- So...sell them.
- Concept to Creation
- The Home Stretch
- The Emmys and The Cubs
Back to developments
So advertising is not an exact science, but common sense and a modicum of taste should always prevail. It's pretty obvious what’s good and what’s bad. It depends on your target audience, too, how the message is perceived. The message crafted for 20 year old males will surely be different than one developed for females 50 plus. But some advertising, both on a local and a national level, affects me like nails on a blackboard. I’m so disgusted by the approach, I vow to never do business there … ever! Here are few of mine, in no particular order of annoyance:
1. Bad, corny acting. Don’t spoof me in 30 seconds. Theater belongs, well, in a theater.
3. Interns who read the news…and shouldn’t. Don’t practice on the public’s time. (Public Radio is especially guilty!)
4. Too Much Animation. Commercials are not video games. Give us a break and don’t make my head hurt with whizzing graphics, flying logos, unnecessary sound effects.
5. The Burger King character. He’s garish and creepy. Obviously I am NOT the target audience here, but I’ve not heard one good thing about this giant mask with the skinny legs running around like a lunatic.
6. Television commercials that are totally too loud. We don’t send ‘em out that way. What’s the deal?
7. It’s soooo creative I can’t remember the product. You remember the commercial, but not who it’s for. Whatta waste.
8. The owner of the business who insists on doing his own commercials….and shouldn’t. You know who you are. The people who tell you that you’re good are lying.
9. Web sites that immediately start playing music and/or video and don’t give me the option to not hear/watch it.
10. Giving the phone number on a radio commercial. Think about the last time YOU ever wrote a phone number down when you heard it on a radio OR TV commercial. That’s what I thought.
11. (I know. I said Top Ten, but...) Yellow Pages Directories. They are fast going the way of the dinosaur. Thank God.
So there. I feel better now...and we promise to try very hard not to annoy you with any of our work in the coming year!