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Back to developments
It’s been mentioned in this blog how media development produces so much with so little.
It’s really a simple formula: Challenge = excitement = quality.
Challenge – Don't let the surroundings interfere with the stategic objective. Harping on the negative will kill creative (everytime). Focus on what can't CAN be done.
- Shoot down a very narrow hallway.
- Side light with cubicle walls in the way.
- Make it look like a huge Hollywood sweep.
Excitement – Surround yourself with an amazing team - the rest is contageous.
Quality – The TV Ad should always reflect the quality and service of the client.
This week our team produced a new TV Ad (between two cubicles) for Harvey’s Furniture. Click the play icon below to view.
