More Posts
- Rollouts
- Serendipity
- What did you shoot this week?
- Keeping Fresh...Fresh!
- Relationship Solidified!
- MD To American Idol
- Narrowcasting Pt. 2
- Narrowcasting Broad Results
- My Top Ten Pet Peeves (as they relate to advertising)
- Why We Blog
- Tainted Love?
- So...sell them.
- Concept to Creation
- The Home Stretch
- The Emmys and The Cubs
Back to developments
It’s been mentioned in this blog how media development produces so much with so little.
It’s really a simple formula: Challenge = excitement = quality.
Challenge – Don't let the surroundings interfere with the stategic objective. Harping on the negative will kill creative (everytime). Focus on what can't CAN be done.
- Shoot down a very narrow hallway.
- Side light with cubicle walls in the way.
- Make it look like a huge Hollywood sweep.
Excitement – Surround yourself with an amazing team - the rest is contageous.
Quality – The TV Ad should always reflect the quality and service of the client.
This week our team produced a new TV Ad (between two cubicles) for Harvey’s Furniture. Click the play icon below to view.
