I recently read in a blog that when choosing an ad agency you should always work with a team that you feel comfortable with.

As soon as I read this I thought, if this is true, Media Development is absolutely screwed.

Why?

I can honestly say that most of our new clients feel somewhat uncomfortable working with us in the early stages of the relationship.  They should.  We should.

(Let me back up a sec.)

This is not a “white paper” on how amazing Media Development is… as much as the realization of how forward thinking our clients are. 

You see – our clients are committed to getting to the next level.  They hire us because we think different from them.

This is worth repeating:

Our clients hire us … because we think different from them. 

This doesn’t make us right and them wrong. It just gives us both a much larger canvas to work with.

Our clients get it.  They don't want us to be order takers. They want us to provide them with ideas, strategies and solutions to take them to the next level.  We do. 

Relationship solidified!

In the end – it takes our agency to the next level as well!

As my mentor use to always tell me - Nobody wins...Unless everybody wins!