Developments Feed

My Top Ten Pet Peeves (as they relate to advertising)

Susan — Mon, 29 Dec 2008 17:53:27 -0600

So advertising is not an exact science, but common sense and a modicum of taste should always prevail. It's pretty obvious what’s good and what’s bad.

Why We Blog

Susan — Thu, 20 Nov 2008 14:58:31 -0600

Because we can!

No, seriously. Everyone has a reason. I read a lot of blogs, especially those from people in my industry. I admire their dedication, wr

Tainted Love?

Frank — Thu, 20 Nov 2008 08:52:36 -0600

Soft Cell was the one hit wonder band of the 80’s with “Tainted Love.” Great tune.

Soft Sell is the advertising strategy of ad agencies and retailers this holiday season.

How did the industry decide on this strategy? They asked and answered the follo

So...sell them.

Frank — Mon, 17 Nov 2008 20:37:01 -0600

John Doe: “Let me get this straight … you want me to use TV advertising to get people to come to my website? Isn’t that like doing a radio ad to get people to view my newspaper ad?”

Media Development: Absolutely not.

Direct traffic to your website is THE mo

Concept to Creation

Frank — Fri, 14 Nov 2008 14:57:08 -0600

It’s been a lot of fun producing weekly price item TV commercials for County Market.

The process is fast and exciting. It truly takes a team effort to create multiple TV market (specific) ads from concept to creation in less than a day. Ready…set…go!

The Home Stretch

Frank — Mon, 10 Nov 2008 12:11:20 -0600

Remember us? Yeah, it’s been a while.

The Emmys and The Cubs

Susan — Fri, 10 Oct 2008 10:44:37 -0500

The Cubs didn’t move on. And we didn’t either.

Purpose • Values • Vision

Frank — Wed, 24 Sep 2008 21:50:37 -0500

This has been an amazing year at Media Development. Nine months ago our creative team collectively reconnected with our purpose, values, and vision. We restructured our business model to (force ourselves to) become even more client-focused, while

Just to be nominated is an honor...

Susan — Fri, 22 Aug 2008 09:33:54 -0500

You hear actors say that a lot. OK, being nominated IS an honor.

And The Emmy Nomination Goes To...

Frank — Fri, 22 Aug 2008 08:32:51 -0500

MEDIA DEVELOPMENT!

Last night the 2008 Emmy nominations were announced and Media Development of Quincy, Illinois was selected out of the 750 entries.

Media Development received the honor of being nominated for the 2008 Emmy with their production of PulseBeat, a half hour television

Peepul are getting stoopider.

Susan — Thu, 07 Aug 2008 17:21:04 -0500

Sorry, but the way we speak, write and communicate is taking us straight back to our days in the cave. I'm not sure why, but the slaughtering of the English language is happening everywhere.

No Cookie Cutter Approach Here

Frank — Thu, 17 Jul 2008 15:33:16 -0500

As a video editor, it’s crucial to respect the insight and vision of the producers and designers of the creative team. They not only have the daunting task of getting the message right, they must do so by giving each and every client an identity, feel and look.

If as an editor I ignore their talents an

Yah-Hey-Der!

Frank — Thu, 17 Jul 2008 13:56:42 -0500

What I did on my summer vacation…

1064 Miles.
3 Kids.
1 Mini Van.
Most people would cringe at the idea of packing up the fam and hitting the road in a mini van.

Up To The Challenge!

Frank — Wed, 16 Jul 2008 12:38:57 -0500

We know that to keep getting better at what we do, we must challenge
ourselves. And we just got another chance with this latest project!

Lewis Hybrids, the area’s premier seed company approached us with a tall
order: produce a powerful image video in less than a week. Uh

Outta Your Box

Susan — Wed, 09 Jul 2008 16:24:55 -0500

I’ve always loved the phrase, ”Think outside the box.” Everyone’s using it now, to the point of becoming cliché. I would take it a step further and suggest Get Outta 3694 miles.
7 states.

THE coolest floral shop in town is Blumin' Express. I even love their building space!

Hello my name is...

Go Green!

Frank — Tue, 10 Jun 2008 16:35:11 -0500

This week were busy editing TV commercials for Sturhahn Jewelers, Quincy Park District and Bloomin Express. We won't be able to post the ads until we get client approval.

Until then ... check out this video-pod on how Media Developments has taken some simple steps towards going green.

Cardiac Care In The Heart of The Region

Frank — Wed, 04 Jun 2008 14:32:09 -0500

Hannibal Regional Hospital has done an amazing job recruiting world-class cardiologist to the region.

Summer Camp

Frank — Wed, 04 Jun 2008 13:36:13 -0500

As promised I'm posting the second TV commercial Media Development produced last week for County Market. Footage in this commercial was shot in Northern, Wisconsin as well as a certain cameraman's backyard in Quincy, Illinois.

A huge "thanks" goes out to the Phipps family for acting as