client: Impact Classic Reproductions

target market: 50+ year old antique auto enthusiasts who have driven and love the old Willy’s. The hobbyist along with those individuals who love the old style reproduction autos and can afford to own one.

objective: To create a logo which symbolizes retro Auto design and lettering, and illustrate custom chrome styling, look and feel. The masculine logo was created to appeal to the classic 30’s and 40’s vintage style automobile owner.