Media Development creates a complete digital experience for your customers through websites, search engine optimization (SEO), social media management (SMM), online reputation management (ORM), and pay per click (PPC) advertising. We’re an agency that understands your digital needs and the pervasiveness of the web. We pay attention to the latest media and consumer trends, and we are ready to deliver results with impressive versatility.
Businesses have a high potential for online success, but they can only go so far without developing and sustaining a strong web presence. That all begins with a website, an inbound marketing strategy, and channels with which to funnel the consumer to your website for conversions. Our team employs a range of cross-platform strategies necessary for your complete digital strategy.
We can help you stand out with search engine optimization (SEO).
SEO is the process of making a website or webpage more visible to a search engine. We’ll optimize your content so you come up as a top result for searches of specific keywords.
More than 90 percent of online experiences start with a search engine, and the top five organic search results get 67 percent of all clicks. Your competitors are fighting for those top results spots, and you should too!
We take care of on-page SEO through keyword research, high-quality content that includes your keywords and keyword phrases, and freshness of content. We then look at your web-programming language and optimize your title tags, meta descriptions, and subheads. We’ll ensure your pages are easily indexed, help you avoid duplicate content, measure load times, and adjust your internet addresses to feature your keywords.
For off-page SEO, we’ll help you become a legitimate authority, improve the bounce rate on your site, and build natural links to other webpages where possible.
Social media management (SMM) goes well beyond scheduled Facebook posts. It includes personality, authority, and interaction. Media Development will expand your reach and maximize lead generation through your social media channels.
Eighty-three percent of Americans have a social media account. Let us help you pick the platforms where you can make the biggest impression and earn the most business. We can start from the ground up, but if you already have pages created, we can help you maximize your brand and expand what you’re working with.
When fans and followers visit, we talk to them. As your full-time professional social media manager, our posts will generate fun engagement, and we’ll be there at all hours to answer questions about your products, services, and company on your behalf. This includes monitoring your reputation and working with you to properly handle good and bad comments and reviews.
Our team also offers advanced analytics reporting. You’ll receive a monthly analytics report that records the performance on your social media channels. We’ll take a look at the hits and misses of the month in a clear and easy-to-understand report.
With pay per click (PPC) advertising, you are charged a fee each time someone clicks your ad. Here’s how it works:
- People search through Google or another search engine to find a brand, service or other information.
- Your PPC ad will show up at the top or bottom of the search-results page if it is associated with the keywords searched.
- The ad will hopefully draw special attention to gain a click.
PPC is a great way to get qualified traffic to your website, but poor setup or a lack of ongoing management can hurt your campaigns. That’s why you need our top-notch PPC team to back up your efforts. We’ll expertly craft your ads and develop a strategy for PPC success.
Online reputation management (ORM) is a full-time job. It’s an unbelievably competitive environment online, and how people perceive your brand can help or hurt your business. Nielsen’s research shows that 83 percent of respondents say they’ll take action on the opinions of their family and peers. Don’t let a poor rating on Yelp or TripAdvisor, or an angry tweet snowball into an online avalanche. Make it our job to watch, repair, improve and protect your online reputation.